ALBERTA FLORENCE

ETHICAL FASHION

It is Giulia’s wish that her clothes are created as far as possible as part of a sustainable economy. The idea behind the concept of the Atelier Alberta Florence is to show that it is possible to produce haute couture pieces at an affordable price, fostering a virtuous circle which can sustain the weaker elements in our society. Giulia is convinced that the first step towards a real economic recovery has to be the rediscovery of a sense of community in which collective interests take precedence over the individual. 

PHILOSOPHY

The Atelier, established in 2014, finds its inspiration in the Italy of the 1950s and 60s, a period infused with ferment and magic, and in the soft lines and brilliant colours of the Tuscan landscape. A Bel Paese where nature's verdant profusion of olive groves, woods and luxuriant gardens became the framework for a cultural renaissance in which intense friendships gave birth to artistic movements. Novels such as The Garden of the Finzi Contini and the writings of Natalia Ginzburg and Truman Capote are further seminal influences on the ethos of Alberta Florence, which also derives creative impulse from beautiful and courageous women, the likes of Peggy Guggenheim and Paola Bucarelli, and from legendary painters with powerful personalities such as De Chirico and Guttuso. References to the cinema of the dreamlike visionary Federico Fellini are ever present.

The way in which the clothes are cut represents the synthesis of the philosophy and style of Giulia Mondolfi, the heart and soul of the Atelier. Alberta Florence does not follow fashion, but is rather classically contemporary, the constant references to a past elegance always reinterpreted with a modern twist. What emerges is clothing of extreme formal simplicity which is at the same time distinctive timeless.

Giulia adores collecting fabrics which she considers real works of art in their own right, and which she sources mainly in Florence, but also during her travels to Rome, Bologna, Milan and Paris. It is indeed the fabric itself that gives form to her clothes, the prints, colours and patterns of the materials providing her inspiration.

Each piece of the collection is unique because it is created from a limited quantity of fabric, and is expertly tailored by hand in Florence. The result is a perfect coming together of fashion, design and skilled craftsmanship.

The Atelier Alberta Florence believes strongly in sustainable development, and for this reason has entrusted part of its production to a social cooperative which provides work for disadvantaged young people.

ABOUT ALBERTA FLORENCE

Alberta Florence is the fruit of the vision of Giulia Mondolfi, who was born in the city in 1986. Giulia took her degree in Architecture at the Polytechnic University in Milan, followed by a further specialization degree in Landscape Architecture at the University of Florence where she graduated with distinction in 2012.

She immediately started to collaborate with well-known studios in Landscape Architecture. At the same time, she began, in 2013, to publish in professional journals such as the Rivista di Storia dell'Agricoltura dell'Accademia dei Georgofili, Paysage and Gardenia. In 2018 she started running a workshop on fashion and literature at Syracuse University.

It was back at the beginning of 2014 that Giulia began to dedicate part of her time to two of her great passions - fashion and fabric. In parallel with her work as a landscape architect, she designed the first prototypes for her atelier, Alberta Florence.

In May 2014, Giulia presented her first capsule collection in Florence and later in Rome and in 2016 she is one of the best creative ‘under 35’ selected by ‘Fondazione Exclusiva’.  

In 2017 Giulia has been awarded with ‘Florence Design Award’ and from 2018 Giulia leads a workshop on  “Fashion and Literature” at Syracuse University of Firenze. Ohe same here, her atelier Alberta Florence in collaboration with Guri I Zi, presents the first collection of clothes based on the social equity at the Milan Design Week.

In 2019 Giulia presents in Milan the first interior design line  designed by the atelier at Savini space in Galleria Vittoria Emanuele and at MUDEC Museum of Culture.

Giulia's experience of life is the central impulse of her creativity. Each piece of clothing is inspired by the impressions and places of her childhood, her love of plants and flowers, her innate understanding of place, and her ability to absorb an atmosphere, her passion for art and architecture, and, it goes without saying, her constant play with fabric.

CHECK ALBERTA FLORENCE'S COLLECTION