On December 17th, the National Ugly Sweater Day is celebrated! It is the perfect occasion to swap your casual-smart look to something more festive.
The possibilities are infinite. You can create something for yourself or find a hidden gem to wear in our collection of sweaters that challenges this day by making you beautiful, elegant, and, if you prefer, a little extravagant.
The main thing is to have fun in the way that you identify most!
Where does this day come from?
It all started in the 1950s, when ugly Christmas sweaters became popular during the massive commercialisation of the holiday season.
They were first called 'Jingle Bell Sweaters', and subtly appeared in Christmas decorations. These clothes were never designed to be 'ugly', but rather artistic and funny.
In the 1980s, its presence became even more famous on television, where silly characters such as Clark Griswold (actor Chevy Chase) in the film National Lampoon's Christmas Vacation came in. There, the Christmas sweater became something strange, yet endearing with its red-white-blue-green hues, and stylised figures such as snowflakes or snowmen.
In the early 2000s, sweaters achieved another milestone, especially in the UK, with the launch of the film Bridget Jones's Diary (2001) in which the famous character Bridget Jones (played by actress Renee Zellweger) was introduced to her suitor Mark Darcy (actor Colin Firth) while he wore a turtleneck sweater adorned with a reindeer head.
Over the years, sweaters have gone from being shoddy to shameless. Also passing by the fashion catwalks, they were used in the runways of Stella McCartney during Fall 2007, Max Mara Fall 2010, and Dolce & Gabbana Fall 2010.
After all, who has never worn a Christmas themed sweater? If you prefer to wear a sweater that can be used at any time during Autumn / Winter, visit our collection where you can find the Mohair Blend Striped Sweater (£114), Black Sweater (£112) or the Tricolour Long Sweater (£123).
Buy now to take advantage of the 20% off promotion (T&C Apply) on all products, applied automatically at checkout. Valid until 19th of December.
Get ready & enjoy! It’s coming soon.
The Italian Secrets family