Italy is well known for the quality, style and luxury of the fashion cloths and accessories designed and “Made in Italy” leather bags are revered today more than ever; but why?
The Italian fashion has been popular since the Middle Ages with the production of textiles like velvet, silk, and wool.
Since then, the made in Italy has become synonymous of extravagance and luxury.
It is worth to mention that the Italian fashion was influenced by the art of Michelangelo, Leonardo Da Vinci e Raffaello.
This tradition has continued and faced a huge expansion since the 1950 with fashion designers like Giorgini, Gucci, Armani, Versace to mention some of them.
Demand has increased ever since, which has inevitably led to more industrialised processes and cheaper goods produced in other parts of Europe and Asia. But the artisanal skills that have been passed down through generations of Italians remain, and consumers still recognise and want the quality and exclusivity that comes with a piece that has been handcrafted by a master of the trade with love and skill and passion, using the finest materials. In addition, a growing number of entrepreneurs managed through the decades to create a brand of high value all over the world, mixing the Italian aesthetics with technology and innovation.
Beautiful and good quality are the results of strict rules. The whole production chain is important, from the design process to the raw materials and manufacture.
Italians are also famous to be obsessed with details. This is a sign of the effort they put into creating things and the passion which drive them through the years to earn this reputation of excellence.
In summary, Italian design has a tradition of craftsmanship. A knowledge developed and passed over the centuries through generations. Italians have developed a unique style through years of research and growth.
This is the magic behind the Made in Italy!