In the world of sustainable fashion, there are so many terms that it's easy to get lost - particularly when most of them tend to blend! Today, we'll discuss slow fashion and its environmentally friendly practices. We're here to clarify the concept and explain why decelerating fast fashion is critical for a fashion sector that leaves a minimal environmental legacy for future generations.
THE REALITY OF THE FASHION INDUSTRY
Every five days, the average American purchases a new piece of apparel. Clothing is currently seen as completely disposable due to its low cost. According to a McKinsey study, three garments are discarded for every five new ones created each year. Curiously, research has revealed that 90% of our apparel gets discarded before it is needed.
The growth of fast fashion has had significant environmental and societal consequences. Some brands underpay their employees, particularly in third-world economies where the factories are based. Once wealthy rivers in China, India, and Bangladesh have been ruined by the same industrial effluents, resulting in biological dead zones filled with hazardous chemicals. Furthermore, small plastic microfibers fall from synthetic garments during the washing process, polluting the human and animal water supply and food chain.
SO, WHAT IS SLOW FASHION?
Slow Fashion is a method of producing apparel that considers all areas of the supply chain and tries to respect people, the planet, and wildlife in the process. It also entails investing more time to creating the designs, ensuring that each item of clothing is of high quality.
The opposite of fast fashion is slow fashion. Rather than mass-producing seasonal and trendy clothing, it's about curating thoughtful, selected designs with high-quality finishes. Slow Fashion is also a reason for bringing an end to wasteful production, complex supply chains, and senseless consumerism.
HOW CAN I KNOW A BRAND IS SLOW FASHION?
We've all heard of companies greenwashing and socialwashing their brands and products by promoting sustainable causes that end up being a marketing strategy rather than a real movement. Additionally, fast fashion companies churn out new designs virtually every week or so, and just about 1% of all clothing materials are recycled into new clothes.
This model is turned on its head by slow fashion. Slow fashion firms strive to reduce the amount of textile waste in landfills by using slower production schedules, small-batch collections, and zero waste designs. Moreover, their clothing has timeless patterns and excellent, long-lasting quality. Here are some characteristics that Slow Fashion brands share:
- Made from high-quality, environmentally friendly fabrics like linen.
- Clothing is more ageless than trendy.
- Online stores or smaller (local) establishments, rather than large chain stores, are frequently used to sell these items.
- Garments that are locally sourced and made.
- Few, particular styles in each collection, released twice or three times a year at the most, or a year-round collection.
- Frequently made-to-order to cut down on wasteful production.
IS THE ITALIAN SECRETS SLOW FASHION?
The Italian Secrets family is delighted to say that this lovely initiative is founded on Slow Fashion principles. This is why:
All our products are of the greatest quality, so you may enjoy them for a long time. Not only that, but all our clothing is designed and manufactured in Italy by our designers. Furthermore, we provide a variety of styles to meet the fundamental and essential needs of every customer's wardrobe. This means you'll be able to purchase exquisite items that will last a lifetime and never go out of style.
Our products are only available online, and some of our designers work on a made-to-order basis. This implies that there is no mass manufacture of clothing and no unnecessary garment storage. Designers that create limited bundles per season also upcycle their goods to create their upcoming collection. As a result, we are also contributing to Zero Waste manufacturing.
Finally, our designers produce a limited number of collections each season. This means we aren't always following new trends that fade away after a few months. Our products, on the other hand, will last a long time and will not go out of fashion.
If you wish to know more about our Sustainability Strategy, visit Environmental and Social Sustainability.
TIPS TO JOIN THE SLOW FASHION MOVEMENT
Anyone can join the slow fashion movement because it has a minimal entry barrier. You don't even need to purchase new clothing! Here are a few ways you can help:
- Your closet is your diary: Look through your closet and remember where some of your favourite items came from. It can be anything! For example, when you sat on fresh grass and your jeans turned greenish, or when your sibling bought you a t-shirt from a band you like. Give your closet a new lease on life!
- Capsule wardrobe: We’ve all heard about it recently! This wardrobe strategy needs you to be honest with yourself about what apparel is appropriate for your lifestyle. A capsule wardrobe can only contain a limited number of items. Your outfits must be both functional and fashionable.
- Make purchases with care: Begin by resisting the urge to make spontaneous purchases. Before you go out and get a new pair of shoes, look through your current wardrobe to see what will go with what you already have. When you're ready to buy anything new, check out sustainable brands, locally made products, second-hand apps or thrift stores first.
- Research is key: If you come across a new slow fashion business, take the time to research the firm and make sure you're spending your money wisely. Look through the brand's website for more information on the design process. Is it slow, environmentally-friendly, and ethical for all parties involved? Is there any information on how and where the garments are made available from the brand? How many collections does the brand release each year? Answering these and other similar questions will reveal whether or not a corporation follows its own advice. If you're unsure, shoot the brand an email or message them on social media!